Medtech marketing leader with proven performance, extensive industry connections, and versatile creative expertise to launch and promote products while transforming the corporate brand.
About Me
Known for transforming brands, launching and promoting category-defining products, and leading marketing programs that deliver measurable results. I combine big-picture strategy with hands-on expertise in digital, design, and content.
Equally comfortable in the boardroom with the C-suite or behind the camera, I bring proven performance, extensive industry connections, and creative expertise to turn vision into action, building brands, driving adoption, and elevating market impact across global and US medtech markets.
Proven Performance
Strategic and hands-on marketing leader with 15+ years of experience across healthcare, technology, and agency environments.
Launched seven category-defining medtech products (OMNI Edge, OMNI Ergo, SION, Cyclo G6, MicroPulse P3, Mynx Ace, MynxGrip) in U.S. and international markets — driving strategy through field execution.
Led corporate rebrands at Cordis, Iridex, and Sight Sciences — transforming visual identity, message, and brand architecture — while also expanding communication channels through social media, email, and web to broaden reach and deepen engagement.
Built cohesive design systems and brand guidelines applied across websites, packaging, IFUs, and sales tools to ensure global consistency and impact.
Extensive Industry Connections
Strong partnerships and friendships with leading ophthalmologists worldwide, collaborating on peer-to-peer education, seminars, podium presentations, wet labs, social media collaborations, advisory boards, clinical publications, and thought leadership.
Trusted relationships with ophthalmic media to secure coverage, drive public relations, share product stories, and elevate brand visibility.
Extensive network of specialized vendors and agencies to deliver campaigns, events, videos, and creative programs with speed and quality.
Versatile Creative Expertise
Skilled in Photoshop, Illustrator, InDesign, Figma, Final Cut, and photography.
Designed hundreds of brochures, booth graphics, sales aids, ads, web assets, and video animations.
Shot and edited testimonial videos, product videos, and photography for web and print.
Managed corporate websites and digital content strategy (WordPress, Squarespace, HTML/CSS basics).
Personally manage and create content for corporate social media channels across LinkedIn, Instagram, YouTube, and more.
Public Relations & Executive Communications
10+ years managing PR strategy, media relations, agency coordination, and media coverage.
Drafted press releases, articles, investor communications, and ESG reports.
Partnered with C-suite on earnings calls, strategic messaging, and brand transformation.
Content Creation & Demand Generation
Produced 300+ assets, including videos, blogs, web pages, emails, animations, and social posts.
Generated 400% increase in demo requests and 3x web traffic growth through campaigns.
Built content pipelines with KOLs and sales teams to feed campaigns with real-world insights and success stories.
Education & KOL Engagement
Developed peer-to-peer education platforms: symposia, seminars, webinars, wet labs, and white papers.
Cultivated KOL relationships and coached speakers for podium events and video features.
Cross-Functional & C-Level Collaboration
Collaborated with R&D, Clinical, Sales, and Regulatory on product development, launch planning, and messaging.
Worked with CEOs, CFOs, and boards on investor decks, branding, and corporate positioning.
Digital, Social & Event Strategy
Scaled social media from 1,700 to 25,000+ followers and monthly impressions to 50,000.
Expanded email reach from 1,000 to 15,000+ and increased web engagement through targeting.
Managed up to 80+ tradeshows, webinars, and events annually, leading a shift to in-house production for greater agility.
Budget & Team Leadership
Managed budgets of $5M–$6M while delivering strong ROI across campaigns and content.
Built and led marketing teams of 2–4 and managed agencies, vendors, and freelancers across creative disciplines.
Education
MBA • Santa Clara University • 2019
BS, Business • San Jose State • 2007
Professional Experience
Sight Sciences | Sr. Director of Marketing
Iridex | Director of Global Marketing
Cordis | Marketing Comm. Manager
Innovar Marketing | Founder
SV Education Foundation | Marketing Manager
Diamond Systems | MarCom Manager
Outside of Work
Proud husband and dad of two
Big fútbol (soccer) aficionado
Committed to fitness and staying active
Passionate about travel and exploration
Constantly reading and learning
